Craft Breweries on Instagram

by Rebecca Patrick

Instagram has quickly become one of the most exciting ways for the craft beer industry to connect with fans. While Facebook and Twitter are great for announcements and updates, Instagram lets breweries visually share their story — from brewing days to community events and everything in between. The vibrant culture of craft beer produces incredible imagery: green hops at harvest, brewers at work, or the amber glow of a freshly poured pint. Here are a few breweries that are doing Instagram right.

Harpoon Brewery

Harpoon is a must-follow for any pet and craft beer lover. Their “Pets and Pints” posts combine furry friends with favorite brews for feel-good content. Harpoon also hosts creative giveaways, such as their “12 Days of Christmas” promo featuring branded merch, skis, and even a bottle-opener iPhone case.

Upland Brewing Company

This Indiana-based brewery knows how to have fun. Upland shares highlights from its community events like Tour de Upland, an annual bike ride and camping event celebrating music, cycling, and beer. Their feed is full of action shots, scenic pours, and behind-the-scenes looks at brewing and tastings.

Lickinghole Creek Craft Brewery

Based in Virginia, Lickinghole Creek documented the entire process of building their brewery from the ground up — a rare and inspiring look at a startup in the craft beer world. Their account showcases everything from laying the foundation to celebrating their grand opening, offering a transparent and authentic behind-the-scenes journey.

Big Sky Brewing

Big Sky Brewing, located in Missoula, Montana, boasts one of the most visually stunning Instagram feeds out there. Surrounded by mountain ranges, their posts feature epic backdrops of Western skies and snowcapped peaks — the perfect complement to their bold beers. They also highlight fan photos, making followers feel part of their brewing family.

New Belgium Brewing

As one of the biggest names in craft beer, New Belgium never disappoints on social media. Their #nbbbeerpairing series pairs beer with music — a creative feature showcasing how craft beer complements life’s simple pleasures. Their colorful, high-quality photos make them a must-follow for beer lovers everywhere.

Natty Greene’s Brewing Co.

This North Carolina brewery gives followers an authentic look behind the scenes. Natty Greene’s posts about their brewing process, ingredients, and seasonal creations, offering a digital “brewery tour” for fans who can’t visit in person. It’s a perfect blend of education and connection for craft beer enthusiasts.

Instagram helps breweries share their stories and connect with fans on a more personal level — from the brewhouse to your feed. What are some of your favorite craft breweries to follow?